Laura joined Forest Research in August 2024. Prior to joining FR, Laura worked in market research, running end-to-end projects for high-profile brands utilising a wide range of methodologies, from implicit testing to more traditional approaches. She also has prior experience running research projects and behaviour change interventions within a local authority. Laura is currently completing her MSc in Environmental Policy and Management at the University of Bristol. Her BSc is in Psychology, where she built up an interest in Environmental Psychology, completing her dissertation investigating the impact of natural and urban environments on emotion. At FR, Laura is working on a variety of projects, including developing a behaviour change intervention to encourage plant buyers to choose plant certified retailers.