Increasing tree cover on cereal farms in England: the role of farmers’ values
Lead Author: Grace van der Wielen
Maddy Pearson, Stephen McConnachie
Lead Author: Grace van der Wielen
Maddy Pearson, Stephen McConnachie
This Research Report explores the issues that matter to cereal farmers in England in relation to trees and tree cover on their farms. Looking beyond just financial considerations, this report explore which factors guide and shape farmer attitudes to and behaviours regarding trees and tree cover. If we can learn what farmers value in relation to trees, we can better understand how, when, and where farmers may embrace having trees on their land. This means those working to design policies, incentives, tools, advice, or other communications in this area can do so in ways which are more likely to succeed in delivering tree cover expansion on farms.